About Us
Our Story
Founded on the belief that great events start with great people, Tradeshow.show has grown from a small staffing agency to the nation's premier tradeshow staffing partner — proudly backed by over a decade of experience through our parent company, Air Fresh Marketing.
15 Years of Tradeshow Excellence
When we started Air Fresh Marketing in 2011, the tradeshow staffing industry was broken. Agencies sent untrained, unreliable staff who treated events like temp jobs instead of brand-building opportunities. Exhibitors were spending six figures on booth space and marketing materials, only to have their investment undermined by staff who could not answer basic product questions.
We knew there had to be a better way. So we built a company around a simple idea: treat every event like it's the most important day of our client's year — because for many of them, it is. That philosophy grew into Tradeshow.show, a dedicated division focused entirely on convention and tradeshow staffing.
Today, we've staffed over 10,000 events for 500+ clients, from scrappy startups exhibiting at their first CES to Fortune 100 companies commanding 50x80 island booths at HIMSS, NRF, and Dreamforce. Our 98% client satisfaction rate isn't just a number — it's a promise we renew at every event, in every city, for every client.
10,000+
Events Staffed
500+
Happy Clients
50+
Cities
Our Values
Why Choose Tradeshow.show
Excellence First
We hold ourselves to the highest standards. Every staff member is vetted, trained, and committed to representing your brand with professionalism.
Reliability
When we commit to staffing your event, we deliver. Our 99.7% show-up rate is the industry's best, backed by comprehensive backup plans.
Partnership
We don't just fill positions — we become an extension of your marketing team. Your success is our success, and we invest in understanding your goals.
Innovation
From digital lead capture to real-time analytics, we constantly invest in tools and training that give our clients a competitive edge.
Leadership
Meet the Team
Industry veterans dedicated to delivering exceptional staffing experiences.
Michael Torres
Founder & CEO
20+ years in the events industry. Former VP at a Fortune 500 event management company. Founded Air Fresh Marketing in 2011 and launched Tradeshow.show to bring dedicated expertise to the convention world.
Rachel Kim
VP of Operations
Expert in logistics and staffing with experience managing teams of 500+ across multiple cities. Personally oversees staffing for our top 50 accounts.
James Bradford
Director of Client Success
Dedicated to ensuring every client achieves measurable ROI from their tradeshow investments. Previously led event strategy at two Fortune 100 companies.
Amanda Foster
Head of Recruitment
Built our nationwide network of 10,000+ vetted professionals across 50+ markets. Developed our proprietary vetting process that delivers a 99.7% show-up rate.
Part of the Air Fresh Marketing Family
Tradeshow.show is a division of Air Fresh Marketing, a full-service experiential marketing agency. While Tradeshow.show focuses exclusively on tradeshow and convention staffing, our parent company provides comprehensive event staffing, brand activations, product sampling, and promotional marketing services nationwide. Together, we cover every angle of live event marketing.
Visit Air Fresh Marketing
Ready to Work With Us?
Join 500+ companies who trust Tradeshow.show to elevate their tradeshow presence. Let's discuss your next event.